The goal for this project was to create a series of graphics that get people excited about Late Nights at the Zoo. The Zoo was looking for a fresh look from the current design but also wanted to keep aspects of the original designs as if it is a series throughout the years. 

As the only design it was challenging to incorporate the original design while also making it my own. As a result, I was able to create the featured collection which seamlessly incorporated the other design while standing out and showing off the playful nature of the zoo. The design I created can create a playful mindset in the consumer while they think about whether or not, they will be going to “Late Nights at the Zoo.”