Meet Mocha Paws, A trendy new cat café that was looking for a fun yet clean brand design. While working on this project, I really wanted to capture the goofy and curious nature of cats while still creating a clean, modern logo. I started off with the work marking and wanted to fill the white space of the M is created their graphical element, which is where the logo came to life. From there I decided to add the same marking into the W as well to keep interest in the marking. I really enjoy how clean yet playful this logo while still being simple enough to not overshadow the brand.