The original CFM Global website was outdated and had missing and broken links. They also did not have access to the site to update it. The main goal was to create an updated website and improve its visibility on the web. In redesigning the website, I have given CFM Global a new and modern look and established branding guidelines for the various companies under the CFM Global umbrella. I further established the CFM brand by creating and updating the logos so that they all feel like they are within the same circle. I did this by including the same color schemes and bringing elements of the fan through the brands. I have also been given the opportunity to create decals and other marketing material that has been used in a variety of campaigns.
Along with establishing a consistent brand, I was also able to bring that branding through to the website. I did this by making things as clean as possible. One of the main goals of the website was to be able to track and learn about who is looking at it. I was able to track those metrics by using Googles control panel. We also used email marketing campaigns to try to drive people to our website to get more information about our brand. This is an ongoing project that is still evolving, while the website has been updated mostly in the last year. The next steps for the website are to build a fully custom website using React for the front end and WordPress for the CMS. I am doing this by creating the app and using a headless WordPress site to host it.
